The Ordinary has cleverly changed the way we view skincare. It is a collection of products challenging premium skincare with its clinical technologies and economical pricing. Integrity is the driving force for the brand, evident by its no fuss, no frills approach. Talking to the Telegraph, Truaxe revealed that ‘The Ordinary brings to market ingredients that are well known, well proven, but typically overpriced and disguised as "new" innovation,”.
Throughout daily life, we tend to think that the more expensive the product is, the better it will be, The Ordinary is proving that this just isn’t the case. Truaxe continues to say, “There is nothing "luxurious" or "educated" about overpaying for commodity, no matter how effective that commodity is. Skincare is not like fragrance or fashion––it's functional and it's not about telling stories."
The Ordinary, is a brand under the DECIEM umbrella, home to brands such as Hylamide and NIOD. Products from The Ordinary range from, vitamins and retinoids, acids, hydrators and oils, molecules and colours. Sound scary? Trust us they sound scarier than they are. The Ordinary website may be slightly daunting, with scientific words, here there and everywhere, but reading up on the products is key in this instance and very worthwhile.
Luckily, we have done some of the research for you and compiled 5 products to get you started. You will be well on your way, to the Ordinary lifestyle!
1. Advanced retinoid 2%
This retinoid is a combination of two forms on next-generation retinoid actives. If you are looking for an anti-ageing product then this has been shown to achieve better reduction in signs on ageing than retinol without irritation. Which is the great news. Some retinols have a history of being to strong so this is definitely a product if you are new to retinol that this product will be better for first time users.
Apply a few drops to face in the PM as part of your skincare regimen, however do not use with other retinoid treatments and use sun protection in the AM as retinoids can make the skin more sensitive to UV radiation.
This product is a mild lactic acid superficial peeling formulation. Lactic acid is an alpha hydroxyl acid that exfoliates the skin. This 5% formula offers very mild exfoliation. It is there to reduce irritation and sensitivity.
Apply once per day, ideally in the PM. It is worthy to note that it may be diluted with other treatments to reduce strength until skin develops tolerance.
100% Organic Cold-Pressed Rose Hip Seed Oil
This formula is for all skin types. It is 100% pure rosehip seed oil, that is both cold-pressed and organic. Rosehip oil is rich in linoleic acid and pro-vitamin A. It has been shown to reduce signs of photo-ageing and many other skin conditions.
Apply once a day to face, ideally in the PM after application of water-based treatments.
Caffeine Solution 5% EGCG
Looking to get rid of those puffy eyes and dark circles? This light-textured formula contains a high 5% of caffeine. Independent studies have shown that topical use of each caffeine and EGCG can help reduce looks of puffiness and of dark circles in the eye contour.
Massage a small amount onto the eye contour AM and PM
Serum Foundation
This is one of The Ordinary’s newest products and probably the most sought after, receiving orders 250,000 units of colours in the first week of launch. However, if you can get yourself a bottle, then you won’t regret it.
With over 21 shades, this lightweight formula with give a medium coverage whilst still leaving a natural finish. The foundations offer a semi-matte finish and are compatible with most primers and designed to work exceptionally well with the primers from The Ordinary.
DECIEM and The Ordinary do not test on animals and does not pay other to do so. They are also free of parabens, sulphates, mineral oil, animal oils, mercury and many more.
So why not try out The Ordinary for yourself? With the extraordinary prices and raving reviews, what’s to lose?
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